In a world of online marketing and advertisements, offline marketing has to be more eye catching and cutting edge than ever before. It takes a spectacular visual display to pull eyes away from the screen and captivate your audience, so it’s more important today than ever before to create an offline representation of your brand that stands out from the crowd.
For offline visual merchandising, like the structures we have provided images of in this article, a popular material used is that of fiberglass – and for good reason. It is also one of our specialities here at Team Visual Solutions, and we have many years of experience creating visual merchandising for brands using fiberglass sculptures. Whether it be for an indoor retail display or an outdoor showcasing project, fiberglass is a popular, versatile choice for visual merchandising.
Here are some of the main benefits of using fiberglass sculptures in visual merchandising that make it used across multiple industries:
- It’s fully customizable. Fiberglass can be completely molded and shaped to create completely customized designs. If a brand has an idea about how they want to visually represent their brand, using fiberglass will let them bring this idea to life, regardless of size, texture or shape.
- It lasts a long time. Fiberglass is resistant to damage from impact, moisture, and extreme temperatures both hot and cold, making it longer lasting than materials like plastic and glass. This gives brands a better return on investment in the long run, allowing them to save money over time.
- It’s eco-friendly. Fiberglass can be recycled, making it a sustainable choice for brands. It is made from a combination of glass fibers and resin, which are both recyclable materials. This means that when a fiberglass sculpture is no longer needed, it can be recycled and made into something new, reducing the amount of waste that ends up in landfills.
- It’s durable. Because of the long lasting nature of Fiberglass, It is less likely to crack or break compared to other materials, which makes it an ideal material for creating sculptures that will be used in a high-traffic retail environment. The durability of fiberglass sculptures ensures that they will last longer and provide a better return on investment.
- It’s weather resistant. Fiberglass is highly resistant to extreme weather conditions, making it an excellent choice for outdoor displays. It can withstand harsh sunlight, rain, and wind without losing its shape or color. This makes fiberglass sculptures a reliable choice for retailers who want to create visual displays that can be seen from the street and that can withstand the elements.
Are you planning on completing a visual merchandising project using fiberglass sculptures? Reach out to the team at Team Visual Solutions to discuss how we can help bring the visual identity of your brand to life. Contact us via email at info@teamvisualsolutions.com, or call us on +971 884 9405.